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Whole Home Bundle
Sale price$67.99 Regular price$110.00
Laundry Pods
Sale price$35.00
Dishwashing Pods
Sale price$35.00
Dishwashing Sheets
Sale price$20.00
Laundry Sheets
Sale price$20.00

Why real ingredients?

You are in contact with your detergent almost every hour you are alive

meals off washed dishes
1,095
In contact with washed fabric
23 hours a day

↑ Nothing in your home touches you more often than what you clean it with

Nobody has to tell you what is in it

Food lists its ingredients. Cosmetics list theirs. The detergent you wash your plates and your bedsheets in does not have to.

01

national laws in Australia or the US requiring a cleaning product to publish a full ingredient list

<3%2

of the ingredients these products emit appear on any label or safety data sheet

20193

the year two cleaning industry trade groups sued a US state to block ingredient disclosure. They won.

This is not an oversight. It is the gap the category was built in.

Detergents are full of ingredients that clean nothing

The ingredients we would not put in food, we put on the plates we eat food off.

Optical brighteners

Fluorescent dyes designed to stay on the fabric after rinsing. They absorb UV light and throw it back as blue, so white reads whiter to your eye. Nothing is removed. The stain is still there.1

Fragrance

One word standing in for a mixture that can run to dozens of compounds. Many are volatile, so they lift off the fabric into the air you breathe. No law here makes the brand name a single one.2

PFAS

Built around a carbon-fluorine bond, the strongest in organic chemistry. That's why they repel water and grease, and why nothing takes them apart. "Forever chemicals" isn't a nickname, it's a description.3